AXEL PRIEUR

Led the design, launch, and validation of early-stage SaaS projects in PropTech and consumer brand insights, focusing on product-market fit and customer engagement.

• Developed and executed outbound Go-To-Market (GTM) strategies from scratch, engaging C-level decision-makers at retail and real estate brands to secure initial early-adopter deals.
• Generated a qualified sales pipeline exceeding €200K and successfully closed early-stage deals, demonstrating strong ownership in new market penetration.
• Expanded expertise in leveraging technology to significantly boost consumer engagement and community activation for leading brands.

Spearheaded high-impact business development initiatives across Automotive, Retail, Fashion, Luxury, CPG, and Advertising sectors, driving significant revenue growth.

• Generated a $1M Annual Recurring Revenue (ARR) sales pipeline and closed $850K in deals with an average contract size of $30K, demonstrating strong performance in a Senior AE/BDM capacity.
• Acquired over 100 new enterprise accounts, significantly expanding the adoption of Epic Games' software suite among industry leaders including Porsche, BMW, LVMH, Coca-Cola, and Carrefour.
• Developed and executed outbound sales strategies that effectively engaged C-level executives at Fortune 500 companies, cultivating high-value, long-term relationships.
• Managed complex end-to-end deal cycles, from tailored product demonstrations to contract negotiation, boosting enterprise acquisition and multi-year client retention.

Managed full-cycle sales for a SaaS company, driving lead generation, pipeline management, and closing deals with key decision-makers.

• Generated qualified leads and cultivated new business opportunities through strategic outbound sales and targeted market research initiatives.
• Managed a robust sales pipeline of over 40 accounts, successfully negotiating and closing SaaS deals with C-level decision-makers.
• Secured $350K in Annual Recurring Revenue (ARR) with an average deal size of $10K from major brands including Nespresso, La Mer, and Shiseido.
• Delivered compelling product presentations using a consultative sales approach, effectively aligning solutions with client needs and driving adoption.

Executed full-cycle sales for advertising and event sponsorships, managing pipeline and securing strategic partnerships.

• Closed over 50 advertising and event sponsorship deals, generating revenues ranging from $5K to $50K per contract.
• Successfully sold high-value exhibition stands and premium ad placements for exclusive networking events, connecting global brands with creative agencies.
• Developed and managed a qualified sales pipeline, implementing automated CRM workflows that enhanced conversion rates and forecasting accuracy.
• Negotiated and structured 10 strategic barter partnerships with key accounts, significantly maximizing client exposure and securing incremental revenue.